The starting point
The challenge was geographic: Milwaukee searches and demand from elsewhere in the state needed attention within the same campaign. That made the relationship between service coverage and page targeting central to the work.
Regional pages within a focused search scope
Twenty keywords and service-area pages
The campaign used 20 keywords and regional service-area pages. Competitor research and an on-page audit were also part of the work. Together, these activities addressed the business's city and statewide search opportunities.
A useful question for your coverage plan
Before adding an area page to your own site, establish what a customer there can request. A business covering a wide region still needs to explain its services and operating limits clearly. That is a planning principle, separate from this campaign's recorded results.
What the result tells a business planning its next step
Across the six-month campaign, 14 of the 20 keywords reached page one and calls increased 58%. Search positions and calls describe different parts of the customer journey; the call increase is not a count of completed jobs.
The historical tier maps to City Reach. The listed work describes this project, including its competitor research; consult current plan inclusions when selecting a new scope. A different business requires its own review of coverage, website and competition.
Explore local SEO services, or compare the current plans to see the targeting and deliverables in each scope.